<p><strong>WebOS 3.5 Smart TV</strong></p><ul> <li>WebOS brings together all the most popular streaming video apps, including Netflix, brought to life in 4K, HDR or enhanced with HDR Effect. And webOS gives you access to more than 70 free premium Internet channels through the LG Channel Plus app.</li></ul><p><strong>So Much More Than TV</strong></p><ul> <li>Get free IP channels including Sports Illustrated, TIME, People and more integrated right into the television. Discover premium new entertainment, sports and lifestyle programming or enjoy old favorites any time.</li></ul><p><strong>Active HDR With Scene by Scene Optimization</strong></p><ul> <li>Elevate the HDR experience even higher with Active HDR which optimizes content scene-by-scene. Bright looks brighter, darks look darker and every image looks richer. For the most content choices, Active HDR even supports backward-compatible HLG.</li></ul><p><strong>True to Life Color</strong></p><ul> <li>See a more accurate, natural picture with advanced color mapping. True Color Accuracy automatically corrects color distortions for vibrant, lifelike color.</li></ul><p><strong>More Consistent Color and Contrast from Any Seat</strong></p><ul> <li>The IPS technology in LG TV uses in-plane switching to deliver rich colors and a strong contrast ratio that remain consistent at wide viewing angles. With IPS technology, any seat becomes the best in the house.</li></ul>